AI for Sales at a European Equipment Manufacturer
After every event the sales team came back with leads and no structured way to work them. We built a system that scores, researches, and surfaces the ones worth chasing.
An airport equipment manufacturer collected large volumes of leads at trade events and had no structured way to handle them afterward. The leads landed in a CRM and mostly sat there. The sales team had neither the time to research each company nor a reliable way to tell which ones were worth a call.
What we built
Our team built an AI sales intelligence system. It analyses the lead database, scores and prioritises opportunities, scans prospect company websites to enrich each record, and gives the sales team a conversational interface to query CRM data in plain language instead of building reports by hand.
What changed
Lead scoring and CRM enrichment now happen automatically. A salesperson can ask the database a question in natural language and get an answer, and the system surfaces the opportunities that match what the company actually sells. The value was not a single headline metric. It was turning a pile of post-event business cards into a ranked, researched list the team could act on the same week.
If your situation is similar, our team is happy to start with a conversation about scope and approach.