Independent AI advisory built on experience, not theory.
Cognitive Commerce (Cogmerce) is an independent AI advisory firm based in Dubai, UAE. We help investors, acquirers, and businesses evaluate technology and AI systems with clarity and rigour, so they can make confident decisions based on evidence rather than assumptions.
- Location
- Dubai, UAE
- linkedin.com/in/junaidaziz20
- Phone
- +971 50 464 9688
Junaid Aziz
Founder & Principal Advisor
Junaid is an AI and digital specialist with hands-on experience across AI investments, enterprise transformation, startup mentorship, and AI system delivery. His work sits at the intersection of technology and value creation, supporting AI adoption and digital initiatives that have delivered measurable growth, cost savings, and margin improvement across multiple industries.
Professional Background
Abu Dhabi Investment Office (ADIO)
Managed the AI and technology investments portfolio. Focused on AI ecosystem building, post-investment value creation, technology due diligence, and AI program management. Oversaw strategic programs including the Microsoft Highway to 100 Unicorns, GrowthX Startup Accelerator, and the AWS Cloud Innovation Center.
Majid Al Futtaim Leadership Institute
Faculty at the School of Analytics and Technology, supporting digital transformation within one of the region's largest retail and entertainment groups.
Pearson Professional & NobleProg
Technical trainer designing and delivering AI programs for senior leaders and professionals at scale. Clients included ADNOC, Roads and Transport Authority, Higher Colleges of Technology, and Dubai Taxi Corporation.
Center for AI and Digital Policy
Research Group Member, contributing to policy research at the intersection of AI governance, ethics, and regulatory frameworks.
Mentorship & Ecosystem Work
Junaid has mentored over 100 AI and technology startups through programs including the Microsoft Highway to 100 Unicorns, GrowthX Accelerator, the Jeddah Fintech Hackathon, and MonshaatSA. His mentorship covers architecture review, pitch clarity, roadmap prioritization, and honest assessment of technical claims.
Training & Education
Over 7,000 professionals trained and advised across government, corporate, and institutional settings. Programs range from executive AI briefings to hands-on technical workshops. All training is designed around practical usage, not abstract theory.
Training and advisory, from the field.
Government, investment, corporate, and startup ecosystems.
Government & Public Sector
Corporate & Technology
Every engagement is different. Our approach is consistent.
Understand the Context
We begin by understanding your objectives, constraints, and the specific decision you are facing. Whether that is training a team, evaluating a system, or advising on an AI initiative.
Define Scope and Approach
We clarify what support is most useful and agree on scope, depth, and outcomes before work begins. No ambiguity about what you are getting.
Design and Deliver
We design and deliver the agreed work: training sessions, technical analysis, or advisory input, depending on what is needed.
Synthesize and Guide Next Steps
We synthesize insights into clear takeaways and recommendations, helping you decide what to do next. Whether that is moving forward, adjusting course, or stopping altogether.